Will Lofland
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Director, Head of Intermediary Distribution | GuideStone Funds
Will Lofland leads the sales efforts for the GuideStone Funds® lineup of registered mutual funds. In addition, Mr. Lofland oversees GuideStone’s shareholder advocacy strategy and represents the firm as a participant in the Interfaith Center on Corporate Responsibility.
Mr. Lofland joined GuideStone® in 2014 as the manager of institutional sales, where he was responsible for direct institutional sales and financial advisor outreach, including establishing firm-level relationships and expanding awareness of the GuideStone Funds brand in the financial advisor marketplace. Prior to assuming his responsibilities at GuideStone, Mr. Lofland was a wholesaler with Fidelity Institutional Asset Management. Prior to Fidelity, he served as a financial advisor with Merrill Lynch, the Wealth Management division of Bank of America, and spent time at the Federal Reserve Bank of Dallas in the Economic Research area.
Mr. Lofland holds a Bachelor of Arts degree in economics from Baylor University.
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