When God is your Portfolio Manager
Image by Carlos Muza
This article was originally published at The Wall Street Journal.
by Jason Zweig
What would Jesus buy?
That question is spreading in the investing world, as evangelicals and other Christians seek investment management and financial planning to match their interpretation of biblical principles. The latest sign of the rise of faith-based investing was the launch of the Inspire International ESG exchange-traded fund on Sept. 30. Its ticker symbol? WWJD, short for the popular expression “What would Jesus do?”